Performance,
on your terms.

A woman in a charcoal top and deep plum trousers walking through a concrete courtyard in natural daylight.

PERFORMAX takes its name from maximum performance. For us, that means making the most of what you choose to do.

We develop our own consumer products and the brands around them, with the aim of helping people get more out of daily life, in ways that fit the way they live.

The product.

We develop the product concept and format around how it will be used.

The brand.

We create the identity and communication around the product.

The partners.

We work with specialists around the world on development and production.

In the making.

AKVA is our clear whey protein project, currently in development for launch in Iceland.

Individual portions to mix with water, designed to make protein easier to take with you.

Explore AKVA